IC 103-2023: The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How To Succeed-IC 103 - The Business of Medicine: Hospital-Based, Academic, Private Practice

IC 103 - The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How To Succeed (1/5)

Video Transcription

Video Summary

In this video, the speaker discusses the importance of understanding the business aspect of medicine and emphasizes the need for physicians to distinguish themselves from their competitors. They mention the concept of value-based healthcare and question whose value it is and what it achieves. The speaker encourages physicians to show their value and highlights the need for marketing and reputation building. They discuss the importance of building trust with patients and providing excellent customer service. The speaker talks about the impact of colors and ambiance in medical practices and suggests learning from hotel management. They emphasize the need for innovation and disruption in the medical field and mention the rise of ambulatory surgery centers (ASCs) as an alternative to hospitals. The video concludes with the message of unity among physicians to overcome challenges and achieve success.

Asset Caption

Kevin Plancher, MD, MPH

Keywords

business aspect of medicine

value-based healthcare

physicians

customer service

ambulatory surgery centers (ASCs)