Course Description:

This course will give physicians a comprehensive understanding of all aspects of medicine from health insurance and coding to marketing and enhancing your visibility to compete in the current healthcare marketplace with a sports medicine practice. This course has been updated to involve care of patients with COVID-19, tricks for telemedicine to succeed and maintaining income will be discussed. This course will build the foundation to allow the physician a comfort level within the business aspects of a successful practice.

Learning Objectives:

• Explain when and why marketing can positively affect a medical or hospital practice while analyzing the competitive marketplace to formulate a value proposition and apply it to a market segmentation targeting the right consumer.
• Discuss the role of branding and customer loyalty to review the importance of an integrated marketing platform and allow for interpretation of key metrics.
• Understand the essentials of billing and coding to improve reimbursement and create an efficient, successful financial model through the utilization of physician extenders.
• Define the concept of consumerism and realize the role of social media and decision making by patients.
• Understand the intricate finances of a practice or department of orthopaedics & the role of ambulatory surgical centers, outpatient surgery, in and out of network and how to use your physician assistant and nurse practitioner to compete effectively.

Faculty:

Kevin D. Plancher, MD

Gary Herschman, JD

Louis F. McIntyre, MD

Allston J. Stubbs IV, MD, MBA