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IC 204-2022: The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed

IC 204  

Title: The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How to Succeed  


Course Description:

This course will give physicians a comprehensive understanding of all aspects of medicine from health insurance and coding to marketing and enhancing your visibility to compete in the current healthcare marketplace with a sports medicine practice. Updating this course to involve care of patients with COVID-19, tricks for telemedicine to succeed and maintaining income will be discussed.            Explain when and why marketing can positively affect a medical or hospital practice while analyzing the competitive marketplace to formulate a value proposition and apply it to a market segmentation targeting the right consumer.       


Learning Objectives:

  • Discuss the role of branding and customer loyalty to review the importance of an integrated marketing platform and allow for interpretation of key metrics.    
  • Understand the essentials of billing and coding to improve reimbursement and create an efficient, successful financial model through the utilization of physician extenders.  
  • Define the concept of consumerism and realize the role of social media and decision making by patients.
  • Understand the intricate finances of a practice or department of orthopaedics & the role of ambulatory surgical centers, outpatient surgery, in and out of network and how to use your physician assistant and nurse practitioner to compete effectively. 
  • Understanding the business of medicine is essential to the financial success of the sports medicine provider’s practice.




Kevin D. Plancher, MD, MPH      

Brian J. Cole, MD, MBA 

Hussein A. Elkousy, MD

Louis F. McIntyre, MD   

Allston J. Stubbs, MD, MBA                                                                  


Availability: On-Demand
Expires on 10/01/2025
Cost: Member: $20.00
Non-Member: $30.00
Credit Offered:
1.5 CME Credits
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