IC 204
Title: The Business of Medicine: Hospital-Based, Academic, Private Practice - Learning How to Succeed
Course Description:
This course will give physicians a comprehensive understanding of all aspects of medicine from health insurance and coding to marketing and enhancing your visibility to compete in the current healthcare marketplace with a sports medicine practice. Updating this course to involve care of patients with COVID-19, tricks for telemedicine to succeed and maintaining income will be discussed. Explain when and why marketing can positively affect a medical or hospital practice while analyzing the competitive marketplace to formulate a value proposition and apply it to a market segmentation targeting the right consumer.
Learning Objectives:
Faculty:
Kevin D. Plancher, MD, MPH
Brian J. Cole, MD, MBA
Hussein A. Elkousy, MD
Louis F. McIntyre, MD
Allston J. Stubbs, MD, MBA