IC 204-2022: The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed-The Business of Medicine: Hospital-Based, Academic, Private Practice

The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed (2/5)

Video Transcription

Video Summary

In this video, the speaker emphasizes the importance of marketing oneself as a healthcare professional and building a strong reputation. They stress the need for physicians to understand the value-based healthcare system and prioritize quality and patient safety. The speaker also discusses the economic impact of healthcare decisions and the role of insurance companies in the industry. They encourage doctors to differentiate themselves and provide excellent customer service. The speaker suggests that doctors should invest in public relations to build credibility and manage crises. They highlight the significance of storytelling in attracting patients and building trust. The speaker also touches on the importance of meeting patients' needs and desires and provides insights on marketing strategies used in the medical field. They emphasize the need for collaboration among physicians and being innovative disruptors. The video concludes with a message of kindness and working together to improve healthcare. No credits are given in the transcript.

Asset Caption

Kevin Plancher, MD, MPH

Keywords

value-based healthcare system

building reputation

customer service

medical field marketing strategies

collaboration among physicians