IC 204-2022: The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed-The Business of Medicine: Hospital-Based, Academic, Private Practice

The Business of Medicine: Hospital-Based, Academic, Private Practice – Learning How To Succeed (3/5)

Video Transcription

Video Summary

In this video, the speaker discusses the importance of online reputation and social media presence for healthcare professionals. He highlights the significance of being a five-star doctor and emphasizes that every healthcare professional should feel proud of their accomplishments and the filter they went through to be in their current positions. He also mentions that his lowest ratings came from patients who he ethically believed surgery wouldn't help, and this disconnect taught him about seeing things from the patients' perspective. The speaker then delves into the idea of the metaverse, an immersive media experience that will impact various industries, including healthcare. He warns about the potential risks and benefits of using different social media platforms like TikTok, LinkedIn, Instagram, and others to enhance professional visibility. The speaker advises healthcare professionals to tailor their message according to their target market and to be careful about privacy, conflicts of interest, and HIPAA regulations. He concludes by recommending the use of online reputation managers and reminds professionals to review their privacy controls regularly.

Asset Caption

Allston Stubbs, MD, MBA

Keywords

online reputation

social media presence

healthcare professionals

metaverse

professional visibility