AOSSM Youth to the NFL Sports Medicine Course with CME-How Do I Handle the Media/Social Media?

How Do I Handle the Media/Social Media?

Video Transcription

Video Summary

The video features a speaker with experience in crisis communications who offers advice on handling crises effectively. They emphasize the importance of having a plan in place before a crisis occurs, including personal emergency action plans, a phone tree, and a list of spokespersons for your behalf. The speaker also suggests conducting a social media audit to identify and address potentially damaging content. During a crisis, it is advised to have a single spokesperson, gather all facts before speaking to the press, and consider the impact of video responses. The speaker further discusses strategies for engaging with the press, avoiding a cover-up, and monitoring media coverage after the crisis.

Asset Caption

Presented by Amy Weiss

Keywords

crisis communications

handling crises

emergency action plans

social media audit

engaging with the press