AOSSM Youth to the NFL Sports Medicine Course no CME-How Do I Handle the Media/Social Media?

Video Transcription

Video Summary

The speaker, who has experience in crisis communication, discusses the importance of preparedness and having a plan to mitigate crises. They emphasize the need for a personal emergency action plan and having designated spokespeople and key audiences in mind. Suggestions include conducting a social media audit, ensuring only one spokesperson addresses the press, gathering all the facts before responding, and carefully considering whether to engage through video or written statements. The speaker also highlights the significance of controlling the narrative, being transparent, and focusing on reputation. Examples of poorly and well-handled crisis interviews are provided, highlighting the importance of pivoting and staying composed. The speaker concludes by emphasizing the need for trusted individuals to help navigate crises.

Asset Caption

Presented by Amy Weiss

Keywords

crisis communication

preparedness

emergency action plan

designated spokespeople

key audiences